Creative direction
and design for motion-led digital experiences

I design and build motion-led digital work for startups and media companies, using video, animation, and interaction to help people understand products, trust brands, and connect with meaningful stories.

Based in New York. Available for freelance collaboration and open to remote or hybrid senior roles focused on motion-led design and hands-on implementation.

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Trusted By

VOX CIO THE BLOC UNREASONABLE D3 NYC

What I Do

I’m a multidisciplinary digital creative working across design, motion, and storytelling. I focus on shaping and maintaining creative direction for story-led digital work, ensuring that motion, visuals, and interactions support the narrative and stay aligned with your brand.

I’m often brought in to help teams shape and implement motion-heavy pages and storytelling sections, ensuring the work feels cohesive, and true to the brand.

One-Line Summary

I help teams create story-led digital work where motion, video, and design come together clearly and cohesively.

Creative Direction

  • Shape the overall creative and narrative direction for digital work
  • Define how motion, video, and layout support the story
  • Keep visual and motion decisions aligned with brand intent

Brand & Design Systems

  • Translate brand identity into a clear, consistent visual and motion language
  • Design, build, and maintain scalable design and motion systems
  • Maintain coherence across pages, components, and storytelling sections

Motion & Visual Storytelling

  • Use motion and video to explain, guide, and add emotional weight
  • Design animation that supports clarity rather than spectacle
  • Focus on pacing, hierarchy, and restraint so motion enhances the experience

Design–Development Fluency

  • Hands-on with GSAP, Framer Motion, Webflow, and modern front-end patterns
  • Build and prototype motion and interaction directly in code
  • Design with a clear understanding of what’s realistic to implement
GSAP
FRAMER
WEBFLOW
REACT
FIGMA

Selected Work

A few projects that reflect the type of work I care about focused on storytelling through motion, video, and thoughtful digital design.

Origins of Empathy

Designing an interactive educational experience to help people understand cognitive diversity with empathy, clarity, and emotional intelligence.

Narrative UX Interaction Motion

This project explored how story structure, motion, and guided pacing could make a complex and emotionally sensitive subject easier to understand. Instead of overwhelming the user with information, the experience invites curiosity, builds human connection, and leads people through meaning step-by-step.

Climate Futures

Designing an interactive educational experience to help people understand sustainability with empathy, clarity, and emotional intelligence.

Storytelling WebGL

This project explored how story structure, motion, and guided pacing could make a complex and emotionally sensitive subject easier to understand. Instead of overwhelming the user with information, the experience invites curiosity, builds human connection, and leads people through meaning step-by-step.

Process

Thoughtful Use of AI

I integrate AI thoughtfully into the creative process — not as a gimmick, but as a way to think bigger, explore faster, and deliver stronger outcomes. With a background in coding, design, and narrative work, I understand how to use AI strategically: supporting ideation, prototyping, motion workflows, writing, design iteration, and complex problem solving without sacrificing human taste, emotional intelligence, or craft integrity.

About

Hi, I’m Jason, a creative director and designer originally from Ireland. I come from a family of architects, which shaped my early fascination with thoughtful design. I chose to specialise in digital work because of its disruptive nature and the DIY ethic it encourages.

Today, I collaborate with studios, agencies, and small teams on projects that values craft, intention, and creative ownership over templates and trends.

"I’m drawn to projects that feel thoughtful, human, and creatively ambitious; work that respects both intelligence and emotion, and takes craft seriously."

Ireland — Foundations

Obtained dual degrees in both computer science and digital media, developing a mix of technical thinking and creative practice.

Canada — UI & Early Agency Work

Moved to Toronto, and worked primarily in UI design, alongside internships with digital agencies and startups. This period shaped my approach to systems, usability, and real-world production constraints.

New York — Media, Studios & Agencies

Relocated to New York and worked across media and studio environments, including Vox, CIO, Unreasonable Studios, The Bloc, and D3 NYC, among others. Here, my work leaned more heavily into motion, storytelling, and media-driven digital experiences.

Independent Practice — Lord Lyon & Co.

Founded Lord Lyon & Co. two years ago — a small, subscription-based studio focused on branded documentaries and media-heavy digital projects. This has allowed me to combine creative direction, motion, and design systems into cohesive, story-driven work while collaborating closely with other creatives and production teams.

Let’s Work Together

If you’re working on something meaningful, complex, ambitious — or if you’re a studio looking for a collaborator who can think in story, product, motion, and interaction — I’d love to talk.

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