Featured commission
01
Aster House
A sensorial identity and commerce experience for an independent fashion house.
Identity / Digital
2026
01 / Profile
We give shape to ambitious ideas through strategy, visual systems and expressive digital craft.
Small by design, collaborative by nature. We partner directly with founders and creative teams from first thought to final detail.
The practice
Founded by creative director Mara Voss, North/Standard works across identity, interaction and image-making. Every engagement is built around a precise idea—not a familiar formula.
- Experience
- 13 years
- Projects
- 64 selected
- Focus
- Culture, fashion, technology
- Working from
- Copenhagen / Remote
02 / Selected work
Work made
to resonate.
A selection of identities and digital experiences built with clarity, tension and lasting character.
02 / 2025
Common Ground
Strategy, naming and digital platform for a new kind of civic workspace.
03
Editorial / 2025
Elsewhere Journal
A publishing system that moves between observation, culture and place.
04
Technology / 2024
Verdant Systems
Making climate intelligence tangible through a living visual language.
05 / 2024
Nocturne Audio
An immersive launch platform for spatial sound and intimate listening.
Aster House / Campaign 01
01—07Featured case study
2026
Fashion / Culture / Commerce
Aster
House
A quiet but provocative digital world for a label challenging the pace and conventions of contemporary fashion.
- Services
- Strategy, identity, art direction, digital
- Impact
- International launch across 18 markets
- Conversion
- +38%
- Engagement
- 2.4×
03 / Creative approach
Less process theatre.
More meaningful decisions.
01
Observe
We listen closely, find the tension and understand what deserves to be made visible.
02
Distill
Complexity becomes a sharp idea—a point of view that guides every creative decision.
03
Provoke
We test unfamiliar expressions and search beyond the most immediate or expected answer.
04
Compose
Typography, imagery, motion and interaction are orchestrated into one coherent experience.
05
Perfect
The last ten percent is where character lives. We refine until every detail feels inevitable.
04 / Capabilities
What we
bring into
focus.
Flexible teams are assembled around the needs of each project, bringing specialist depth without unnecessary layers.
05 / Selected outcomes
01
18
Global launches
02
7.6M
Meaningful interactions
03
41%
Average engagement lift
04
9
Countries collaborated with
06 / Trusted voices
“They found the idea we had been circling for years—and expressed it with more confidence than we thought possible.”
“A rare balance of conceptual sharpness and meticulous digital craft.”
“Every choice felt intentional. The result gave our organization a new kind of clarity.”
“A true creative partner—curious, direct and deeply invested in what the work could become.”
Aster House
Form / Field
Nocturne
Common Ground
Kineo
Verdant
08 / Start a conversation
Selected openings Q4Have an ambitious idea, a meaningful change or a new chapter that deserves a distinct voice?
Let's make
it matter.
Direct contact
Mara Voss, Creative Director