We reject the soft shadows and rounded corners of the modern web. We embrace the grid, the border, and the raw pixel.
Pixels are square. Layouts should be too. Embrace the constraints of the viewport.
Scale is the only tool you need. Make it big, make it readable, make it loud.
Show the underlying structure. Expose the grid lines. Let the content dictate the form.
Use size and weight to guide the eye. Color is a utility, not a decoration.