A healthcare CEO and a consumer psychologist decode the hidden forces shaping your health, your wallet, and your life.
We analyze why booking a flight is easier than booking a doctor, and the economic incentives that keep it that way.
Americans spend more on healthcare than any other nation, yet our outcomes consistently rank last among peers. The system isn't broken—it's designed to perform exactly this way.
Two perspectives, one mission: Decoding the economics and psychology of healthcare.
Former Chief Medical Officer
"I've sat in the boardrooms where these decisions get made. The incentives are often aligned against the patient."
Consumer Psychologist
"We think we make rational choices about health. My research proves we are predictably irrational."
Why do we stick with treatments that aren't working? Evidence #4A: The psychology of "investment".
The deliberate design choices that make healthcare frustrating. Investigation into dark patterns.
Avoidance is a strategy. We discuss fear, control, and the "Ostrich Effect".
Weekly insights on healthcare decisions—research, frameworks, and what we're seeing in the market. No fluff, just data.
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