Sourcing
Underwriting
Portfolios
Asset Management
Leasing
Operations
Development
Operations

STRADA.

Pan-European Logistics

We build, acquire, and optimize institutional-grade industrial assets across Europe's most critical supply chain nodes.

Explore Our Vision
Firm Overview

Strada’s team has over 80 years of collective experience investing in pan-European real estate on behalf of leading private equity funds, investment managers, and developers, having deployed over €5bn in the logistics and industrial sector over the last 10 years.

Maximizing Lifecycle Value

The company has in-house sourcing, underwriting, asset management, and development capabilities to maximize value at each stage of the investment lifecycle.

Integrated Capabilities

Precision at every phase.

01

Sourcing

Leveraging deep market networks across the UK, France, and Netherlands to identify off-market logistics opportunities before they price in structural premiums.

02

Underwriting

Rigorous, data-driven analysis modeling complex supply chain dynamics, tenant demand shifts, and micro-location viability to ensure resilient yield.

03

Asset Management

Active, hands-on optimization. We focus on tenant relationships, ESG improvements, and operational efficiencies to drive long-term NOI growth.

04

Development

Executing ground-up and repositioning projects to modern, sustainable specifications, delivering Class-A industrial product in high-barrier markets.

Geographic Focus

Supply Chain Corridors.

We target high-barrier, supply-constrained markets along Europe's most vital freight routes, ensuring resilient tenant demand through critical infrastructure connectivity.

United Kingdom

Focus on London perimeter urban last-mile and prime Midlands logistics golden triangle.

Netherlands & Germany

Strategic assets connecting Rotterdam port entry routes to primary DACH distribution hubs.

France & Italy

Targeting the North-South logistical spine, encompassing Greater Paris nodes and Northern Italy manufacturing transit.

Targeted Asset Classes
Last-Mile Logistics
Light Industrial
Big Box Distribution
Outside Storage
Target Portfolio

Logistics Asset Classes.

Big Box
Primary Focus

Big Box Distribution

Large-scale, highly specified facilities serving national and regional supply chains. Essential nodes for e-commerce fulfillment and major retailers.

Urban Last Mile
High Growth

Urban Last-Mile

In-fill locations proximate to dense populations. Critical for sub-24-hour delivery models, characterized by intense land constraint and high tenant retention.

Light Industrial
Value Add

Light Industrial

Multi-let estates and manufacturing facilities. We target older stock in premium locations for comprehensive ESG upgrading and rental reversion.

Leadership
Charlie

Charlie

Co-Founder & CEO

Charlie is the co-founder and CEO of Strada REP, responsible for the strategic direction of the business, capital raising, and deal sourcing. He has over 27 years of experience in pan-European value-add investing and team building, with a primary focus on the logistics sector.

Before founding Strada, Charlie held several senior leadership roles in the EMEA private equity real estate industry, including Head of Europe at Bridge Industrial, Head of Direct Real Estate at Pictet Alternative Advisors, and Managing Director and founding Portfolio Manager of the Europe Value Partners fund series at CBRE Investment Management. He has also held senior positions at Rockspring Property Investment Managers, Catalyst Capital, and Royal Bank of Scotland.

Leonardo Cerutti

Leonardo Cerutti

Co-Founder

Leonardo is the co-founder of Strada REP and is responsible for the company’s investment activities including sourcing, underwriting, execution and portfolio management.

Prior to Strada, he was responsible for pan-European investment at Bridge Industrial, having previously worked in the real estate private equity teams of Pictet Alternative Advisors and Cerberus Capital Management. Leonardo holds an undergraduate degree from Lancaster University and a Master’s degree from the London School of Economics.