Grid &
Grotesk

A symposium on structure,
geometry, and the void.

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The grid is not a prison. It is a map.

Design is the organization of information. There is no such thing as boring content, only boring structure. We return to the fundamentals of the Swiss Style to strip away the decorative and reveal the essential.

Objective photography. Sans-serif typography. Asymmetrical organization. These are not limitations; they are the tools of clarity in a chaotic world.

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Brutalist Architecture
01
Fig. 01 — Structure
Geometric Pattern
02
Fig. 02 — Rhythm
Concrete Detail
03
Fig. 03 — Texture

Speakers

10:00

Massimo Vignelli

Modernist Canon
12:30

Josef Müller-Brockmann

Grid Systems
15:00

Armin Hofmann

Graphic Design Manual