New! Iconic Duos Course

Partnerships are your key to driving unparalleled reach & revenue

Join the ultimate program for founders and marketers wanting to create creative marketing moments and grow through clever collaborations.

Get Iconic Duos See what's inside

Trusted by brands big & small

ASOS MARKS & SPENCER Pinterest Microsoft ESTÉE LAUDER Walmart

Tired of paying for ads that don't convert?

Most small to medium brands are stuck in a cycle of expensive, uncreative marketing. You're competing for attention in crowded feeds, and your budget is stretched thin.

Partnerships are the secret weapon. When you collaborate with the right brand, you tap into an engaged audience, build instant trust, and create memorable moments—for a fraction of traditional marketing costs.

The Iconic Duos Approach

  • Stop relying solely on paid ads.
  • Borrow authority from complementary brands.
  • Create buzz-worthy campaigns people actually want to share.

What's inside Iconic Duos?

A step-by-step roadmap to building strategic brand partnerships from scratch.

1

Strategy & Alignment

Define your goals, identify what you bring to the table, and figure out exactly what kind of partner you need.

Video Lessons
2

Pitching like a Pro

Learn how to find the right contacts and craft cold emails that actually get responses (templates included!).

Workbook Included
3

Execution & ROI

Managing the collaboration smoothly, legal basics, and how to measure success so you can do it again.

ROI Trackers

More than just videos.

Iconic Duos is designed to be actionable. You get support, community, and lifetime access to make sure you succeed.

Join the next cohort

Live Cohort Calls

Get your specific questions answered live.

Community & Idea Bank

Network with other founders and spark ideas.

Lifetime Access

Revisit the materials whenever you need a refresh.

Hi
there!

Meet your instructor, Jess Ruhfus.

I'm an award-winning marketer and founder obsessed with helping brands grow without burning cash.

Previously, I founded Collabosaurus—a platform connecting over 10,000 brands for partnerships (which was successfully acquired). I've spent years facilitating creative marketing moments and strategic alliances.

I believe marketing should be fun, slightly nostalgic, and highly effective. I created Iconic Duos to share the exact blueprints I use to secure partnerships with brands like ASOS, Microsoft, and Pinterest.

Frequently Asked Questions

Is this course for service-based or product-based businesses?
Both! Strategic partnerships work incredibly well whether you are selling physical products, digital goods, or services. The principles of audience alignment and value exchange remain the same.
How much time do I need to dedicate to the course?
The video lessons are designed to be punchy and actionable—about 2-3 hours total. However, the real work happens in the workbook and execution. You have lifetime access, so you can move at your own pace.
I have a tiny audience. Can I still do partnerships?
Absolutely. Partnerships aren't just about audience size; they are about audience quality and the creative value you bring. We have an entire module dedicated to figuring out your unique leverage, even if your follower count is small.

Ready to create your Iconic Duo?

Enroll today to get instant access to the course, workbook, and our private community.

Secure checkout via Stripe. 14-day money-back guarantee.