Long-wear
12 hours
all-day wear
Rare Beauty Soft Pinch Liquid Blush
Weightless, long-lasting liquid blush
Shade: Joy (warm peachy pink)
Joy (warm peachy pink)
Key Features
- Weightless, buildable liquid formula
- Long-wearing, up to 12 hours
- True-color payoff with seamless blending
- Vegan and cruelty-free formula
Rare Beauty by Selena Gomez
Delivery & Pickup
Standard Delivery
Free on orders $35+
Same-day pickup
Sephora Union Square
Product Details
Get a soft pinch of long-lasting color with this weightless, buildable liquid blush. The true-to-color formula blends effortlessly to create the most natural-looking flush with just a few drops.
The doe-foot applicator allows for precise application, while the lightweight formula means you can build coverage from a subtle wash of color to a more dramatic look. Perfect for all skin types and tones.
This vegan and cruelty-free formula is part of Rare Beauty's commitment to clean, inclusive beauty. One percent of all sales support the Rare Impact Fund for mental health resources.
Benefits
- Weightless, buildable liquid formula
- True-to-color payoff with seamless blending
- Long-wearing up to 12 hours
- Suitable for all skin types
- Vegan and cruelty-free
Full Ingredients List
Water/Aqua/Eau, Dimethicone, Isododecane, Alcohol Denat., Butylene Glycol, Peg-10 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Propylene Carbonate, Dimethiconol, Ethylhexylglycerin, Disodium Edta, Sodium Dehydroacetate.
Key Ingredients
Dimethicone
Creates a smooth, silky texture and helps with blendability
Butylene Glycol
Helps maintain skin hydration and improves formula stability
Water/Aqua/Eau
Base ingredient for the lightweight liquid formula
Based on 8,247 reviews
Sarah J.
This liquid blush is absolutely amazing! The color Joy is perfect for my medium skin tone - it gives such a natural, healthy flush. The formula blends so smoothly and lasts all day without fading. Definitely repurchasing!
How to Apply
Prep Your Skin
Start with clean, moisturized skin. Apply foundation and concealer first if using.
Apply to Apples of Cheeks
Dot 1-2 drops directly onto the apples of your cheeks using the doe-foot applicator.
Blend Seamlessly
Use clean fingers, a damp beauty sponge, or stippling brush to blend outward for a natural finish.
Build & Set
Build coverage gradually with additional drops. Set with translucent powder if desired for longer wear.
Pro Tips
- Less is more - start with one drop and build coverage as needed
- Tap excess product off the applicator before applying
- For draping, extend the blush upwards toward your temples