Ads aren't filling the books
You're cutting rates just to keep the vans moving.
SME Business Coach for Trades & Home Services
Stop Working In Your Business. Start Owning It.
You’re a specialist tradesperson or home-service owner who’s built something real. Yet the business still owns your time, energy, and too much of your profit.
Charles helps service business owners improve profitability, build practical systems and take back control of their time.
Real-world business experience
Straightforward, practical coaching
The person behind the process
About Me
I started working at 15, delivering newspapers. By 20, I had started my first business. Over the next 27 years, I grew it into a company with 25 employees, managing teams, vans, office staff and demanding client work.
My experience spans home-service and civil-engineering projects. I understand the pressure of keeping work coming in, getting jobs completed properly, managing people and making sure there is money left at the end of the month.
The turning point was learning to work ON the business rather than only IN it.
“Do I own this business, or does the business own me?”
“I will work as hard as I have to, so that I can eventually do as little as possible.”
A familiar reality
Why Bother With a Business Coach?
If any of this sounds like your day-to-day, I’ve been there literally in your boots.
Work comes in fits and starts
Clients ghost you after the quote.
Good people are hard to find
You can't trust them to work independently.
Too much money out on the street
Invoices sit too long and cashflow becomes difficult.
There are never enough hours
You're on the tools at 6am and still quoting and invoicing at 9pm.
The difference
What You Can Expect From Me
Real-world experience
Advice shaped by years of running a service business.
Practical improvements
Useful actions that can be applied in the real world.
Accountability
Focused support to keep important work moving forward.
Designed around your business
Processes that fit your team, customers and goals.
A clear path forward
Circle of Business
Every coaching relationship follows a practical progression. We start with the immediate opportunities, strengthen the foundations, then build a business that can run without you being on every job.
1
Stage 1
Get the Basics Working Harder
- Marketing and sales
- Services and small strategic changes
- Practical systems
2
Stage 2
People, Processes & Profit
- People, processes and numbers
- The 80/20 principle
- Profitable, repeatable activities
3
Stage 3
From Technician to Business Owner
- Improve day-to-day operations
- Work ON the business
- Become the business owner
Support to suit your business
Coaching Packages
Every package follows the same three stages, with different levels of support and time investment depending on where your business is today.
Business Analysis
A full business scan covering company compliance, marketing, day-to-day operations, turnover, costs, labour, advertising spend, number of quotes, close rate, gross profit and net profit.
Optional half-day site visit within 30–50 miles, or a meeting at your office.
Business Scan + Half-Day Analysis
$1,500
Bronze
Focused guidance
Solid monthly support for owners who want focused guidance.
- One 2-hour coaching session per month
- Three weekly accountability calls
3-Month Investment: $1,500/month
6-Month option available
Silver
Most popularTighter accountability
More coaching time and tighter accountability.
- Two 2-hour coaching sessions per month
- Two weekly accountability calls
3-Month Investment: $2,500/month
6-Month option available
Gold
Hands-on support
The highest level of hands-on support.
- Two 2-hour coaching sessions per month
- Two extra 1-hour sessions between main sessions
3-Month Investment: $3,500/month
6-Month option available
Start with a conversation
Exploratory Meeting
An opportunity to discuss your business, understand Charles’s approach and determine the right next step for you. No generic pitch — just a straightforward conversation about where you are and where you want to go.
Know the numbers that matter
Business Scan
The Business Scan gives you a clearer picture of what is happening across the key areas of your business and where the biggest opportunities may be.
Access is provided through the existing Business Scan platform. The connection and required payment pathway can be linked here when the technical integration is ready.
Access Business ScanA practical starting point
Business performance
Operational visibility
Financial clarity
Improvement priorities
The mission
Build a business that works without you having to be on every job.
We help small and medium home service business owners step out of the tools and build profitable, well-run companies. Through practical systems, clear numbers, and focused coaching, we give owners the tools to increase profits, free up their time, and create a business that runs successfully without them having to be on every job.
Ready to Stop Leaving Money on the Table?
Book your Business Analysis today.
Get in touch
Contact
Tell Charles a little about your business and the challenge you would most like to solve.
hello@charlesviljoen.co.uk
+44 (0) 0000 000000