Hero Concept Car
Exhibit 01

PROJECT
ZERO

The genesis of modern aerodynamics. Conceived in 1974, this prototype shattered wind tunnel records and defined the silhouette of performance for decades to come.

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The Archive Grid

A comprehensive catalog of unreleased concepts, design studies, and pivotal prototypes that shaped the brand's design language.

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Vision Gran

Vision Gran Turismo

2013

Designed entirely in the digital realm, this concept pushed the visual boundaries of active aero elements before physical production constraints applied.

Le Mans Study

LM-70 Endurance Study

1970

A raw, stripped-down test mule utilized for testing experimental composite materials for long-distance racing formats.

C-Type

C-Type Roadster Clay

1955

Rare archival photography of the 1:1 scale clay model, showcasing the initial sweeping lines that would later define the production model.

Interior Buck

Ergonomic Buck Mk II

1988

An interior study focusing on driver-centric controls, pre-dating modern digital displays by over two decades.

Profile

Silhouette Concept

1995

A pure styling exercise meant to establish the proportions for the next generation of grand tourers.

Curated Media

From the Vault

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Blueprint

Chassis Rigidity Schematics 1970

Document ID: 884-A

Film 03:45

Wind Tunnel Testing: Project Zero

Article

The Lost Clay Models of '65

An interview with former chief designer Hans Mezger on the controversial decision to scrap the initial prototypes of the sports touring line...

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Gallery 12 Photos

Design Studio Factory Floor 1978