/// SNG Digi Services
Travel Digital Growth Expert

More Direct Bookings.
Less OTA Dependency.
More Revenue, Every Month.

I work with tour operators, DMCs, safari companies, luxury travel brands, and hospitality groups across Africa, Europe, and Switzerland, building the systems that move bookings away from OTAs and into your direct channels permanently.

682% Bookings Growth
200,000+ Euro Direct Revenue
438% Organic Traffic Growth
Get Your Free Revenue Audit WhatsApp Me
Trusted by Operators Across Africa, Europe & Switzerland 5+ Years Exclusively in Travel Digital Growth Results Tracked From Week One — Not Month Three 150+ DR60+ Authority Links Built Direct Bookings Growth in Every Active Engagement Execution Starts Week One — No Long Onboarding
Who I Work With

Built for Travel Businesses Losing Revenue to OTAs Every Day

If you run a tour operation, DMC, safari company, luxury travel brand, or hotel group, and a large portion of your bookings still go through Booking.com, Viator, GetYourGuide, or TripAdvisor, you are paying commission on customers you should already own.

I build the systems that change that. Not through generic marketing, through direct booking infrastructure: SEO, paid campaigns, conversion systems, and revenue-tied websites built specifically for how travel buyers actually make decisions.

Safari & Wildlife Tour Operators

Destination Management Companies (DMCs)

Switzerland & Europe Travel Brands

Luxury Weddings & Honeymoon Travel

Boutique Hotels & Hospitality Groups

MICE & Corporate Travel Companies

The Real Cost of OTA Dependency

Every Booking Through an OTA Is Commission You Never Get Back

What Is Happening Now

  • OTAs charge 15% to 30% per booking, every single time
  • Your website is invisible on Google for the searches that matter
  • Paid ads run but no one can trace them back to actual bookings
  • Visitors land on your site and leave without contacting you
  • Your marketing budget is building awareness for platforms, not for you

What Changes

  • Direct inquiries increase, OTA commission spend shrinks
  • SEO brings qualified buyers actively searching to book
  • Every campaign is measured against real booking revenue
  • Your website becomes your highest-converting sales channel
  • You own the customer, the margin, and the relationship permanently
What I Build

Six Systems. One Outcome: More Direct Bookings.

SEO & Organic Booking Growth

I build SEO systems that rank your tours, destinations, and packages for searches your ideal buyers are already making. Technical SEO, commercial page architecture, destination content, and 150+ DR60+ authority backlinks, all built to attract qualified traffic that converts into booking inquiries, not just visitors.

Paid Ads & Revenue-Tied Campaigns

Every campaign I build is measured against bookings, not clicks. I structure, optimize, and scale Google and Meta campaigns where every dollar or euro spent is tracked back to a confirmed inquiry or booking. Average campaign ROI delivered across active engagements: 344% to 414%.

Conversion Rate Optimization & Funnels

Most travel websites lose over 90% of visitors without a single inquiry. I find exactly where and why, then rebuild booking flows, landing pages, and lead capture sequences that turn the traffic you already have into paying customers.

Revenue-Architected Websites

Your website should be your best salesperson. I build and restructure travel websites around commercial intent, every page, section, and CTA designed to produce a booking inquiry, not just a pleasant browsing experience.

Analytics & Revenue Attribution

If you cannot trace a booking back to its exact source, you are guessing. I build full tracking and attribution systems that connect every traffic channel to real revenue, so your growth decisions are driven by data, not instinct.

Full Growth Systems

For operators ready to scale seriously, I build complete acquisition systems covering SEO, ads, CRO, and website working together. These systems compound over 3 to 4 months into measurable, sustained booking growth that continues long after the initial build.

Book a Free Discovery Call
Results

What These Systems Actually Produce

All engagements are confidential. Business names not shared by agreement.

682%
Bookings Growth Delivered
427%
Direct Bookings Lift
438%
Organic Traffic Growth
344–414%
Campaign ROI Range
150+
DR60+ Authority Links Built
200k+ €
Single Campaign Direct Revenue
Safari Tour Operator, East Africa

Situation: A safari operator with strong on-the-ground product but almost no digital presence. Over 80% of bookings came through aggregators. Organic traffic was minimal. The website had not been updated for commercial search intent. The business was paying high commission on bookings it could have owned directly.

What Was Built: Full technical SEO audit and rebuild. New commercial pages built around high-intent queries: private safari packages, guided safari tours, specific destination search terms. A 4-month authority backlink campaign targeting travel publications, safari directories, and DR60+ travel domains. Content strategy for destination pages built around what buyers actually search before booking.

What Changed: Organic traffic grew 438% within 4 months. Direct inquiry volume increased significantly. OTA dependency as a share of total bookings began dropping from the third month. By month four, the site was ranking for competitive safari terms it had never appeared on previously.

Luxury DMC, Central Europe

Situation: A well-established DMC running Google Ads for two years but with zero visibility into which campaigns produced bookings versus which only produced clicks. Budget was being spent without booking attribution. High-ticket inquiries were landing on generic pages that were not built for conversion. The sales team was following up on low-quality leads.

What Was Built: Complete campaign restructure. All ad groups rebuilt around booking intent, not traffic volume. New destination-specific landing pages built for high-ticket lead conversion. Lead qualification form integrated to filter inquiry quality before it reached the sales team. Full UTM and conversion tracking built so every booking could be traced back to a specific campaign and ad.

What Changed: Within 6 weeks, booking attribution was fully visible for the first time. Campaign ROI moved into the 344% to 414% range. A single focused direct revenue campaign exceeded 200,000 Euro in tracked bookings. Lead quality improved significantly, the sales team closed a higher percentage from fewer total inquiries.

Boutique Travel Brand, Switzerland

Situation: A travel brand with solid organic traffic from previous SEO work but a critically low conversion rate. Visitors were landing on the site and leaving without making contact. The booking inquiry form was buried. Service pages did not communicate value clearly. There was no follow-up system for leads who did not convert immediately.

What Was Built: Full CRO audit identifying every drop-off point in the booking journey. Complete rebuild of the main service and destination pages around commercial copy and clear calls to action. Booking inquiry form redesigned and repositioned. A simple lead follow-up sequence built for inquiries that did not convert in the first 48 hours.

What Changed: Direct bookings lifted 427% from the same traffic levels, without increasing the ad budget. The 30% to 40% booking increase target was hit within 3 months and sustained through month four. Conversion rate from organic visitors moved from below 1% to consistently above 3.5%.

The Process

From First Conversation to More Direct Bookings, Here Is How It Works

1

Free Revenue Audit

I review your website, current traffic sources, booking flow, and OTA dependency level. You receive a specific breakdown of where revenue is leaking and which fix produces the fastest booking impact. This is a real diagnosis, not a sales pitch in disguise.

2

Focused Growth Plan

Based on the audit, I build a plan matched to your exact market, booking volume, and 3 to 4 month targets. Scope and investment are agreed upfront before any work begins. No hidden phases. No scope creep.

3

Execution Starts Week One

No 90 day discovery periods. No strategy documents that sit unused. Active execution begins in week one, SEO, campaigns, CRO, or a combination based on where the fastest revenue gain is.

4

Measurable Results in 3 to 4 Months

Direct booking inquiries increase. OTA commission spend reduces. Rankings move. All progress is tracked monthly with reporting tied to bookings and revenue, not impressions or follower counts.

Client Feedback

What Travel Businesses Say After Working Together

James Mwangi

James Mwangi

Tour Operator, Kenya

"Honestly did not expect the SEO results to come this fast. By month 3 we were ranking on page one for terms we had been invisible on for years. Inquiries from the website went up and the quality was completely different from what we got through booking platforms, these were people who had already decided they wanted to travel with an operator like us. Reduced what we pay out to aggregators every month as well."

Elena Hoffmann

Elena Hoffmann

DMC Director, Switzerland

"We had tried two agencies before. Both gave us traffic reports that had nothing to do with actual bookings. Shahid was different from the first call, he asked about bookings and revenue from the start, not impressions or reach. The campaign rebuild took about 3 weeks and within 6 weeks the attribution was fully visible. One campaign alone brought over 80,000 Euro in tracked bookings. I wish we had done this two years ago."

Ahmed Al-Rashidi

Ahmed Al-Rashidi

Luxury Travel Brand Owner, UAE

"The website was getting good traffic but almost nothing was converting. He showed me exactly where people were leaving and why. After the CRO work our inquiry rate from the same visitors went up more than 3x. We did not need more traffic, we just needed the system to work properly. That is exactly what he delivered."

Sophie Papadopoulos

Sophie Papadopoulos

Boutique Hotel Group, Greece

"Very straightforward to work with. No over-promising, no reports full of numbers that do not matter. He told us what he would build, built it, and the results were there. Organic booking inquiries are now a consistent part of our revenue, they were practically zero before. Takes time to get the SEO moving but he was clear about that from the start."

David Kariuki

David Kariuki

Safari Camp Owner, Tanzania

"What I appreciated most is that he understood the safari business without me having to explain everything. Seasonal bookings, the buyer research process, how guests compare operators, he got it immediately. Our direct bookings for the coming peak season are already well ahead of where we were at the same point last year. The SEO and the website work combined made the biggest difference."

Luca Bernardi

Luca Bernardi

MICE & Corporate Travel, Italy

"Needed a proper system, not just someone to run ads. He rebuilt the campaigns, fixed the tracking so we could finally see what was producing corporate inquiries, and restructured the website around the kind of clients we actually want. Clean process, clear communication, results that are measurable. Would recommend without hesitation."

5+ Years Exclusively in Travel Digital Growth
Active Engagements Across Africa, Europe & Switzerland
Execution Starts Week One, No Onboarding Delay
Revenue-Tied Reporting Only, No Vanity Metrics
Direct WhatsApp Access, No Ticketing, No Delays
Pricing Based on Revenue Opportunity, Not Hours
About

A Growth Partner, Not Another Agency

My name is Shahid Ali. I run SNG Digi Services as a hybrid growth partner, which means I bring both the commercial strategy and the hands-on execution together in one engagement. You do not get a strategist who disappears after the plan. You do not get an executor who works without understanding your revenue model. You get both.

My work is exclusively in travel. Tour operators, DMCs, safari companies, luxury brands, MICE companies, hospitality groups. Not because I cannot work in other industries, because specialization is where results come from. I understand how your buyers make decisions, how your booking cycle works, and how to build systems that produce direct inquiries from the right people at the right time.

My benchmark for every engagement is 30% to 40% booking increases within 3 to 4 months. If I review your business and do not see a clear path to that outcome, I will tell you before anything is agreed. That is not a sales line, it is how I protect my track record and your budget.

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Shahid Ali
Shahid Ali
Questions

What People Usually Ask Before Starting

Do you work with smaller operators or only large DMCs?

Both. For smaller operators I reduce scope and focus entirely on the highest-impact channel — usually SEO or CRO. For larger DMCs the engagement covers the full system. Pricing is always based on the revenue opportunity in front of us, never on a fixed tier.

How is this different from hiring a regular digital agency?

Most agencies report on traffic and impressions. I report on bookings and revenue. Every service I provide is built with one question at the centre: does this produce a booking? If it does not, it does not get built.

How long before results show?

Paid ads and CRO improvements show movement within 30 days. SEO compounds over 90 to 120 days. Measurable booking lift typically arrives within 3 to 4 months and increases from there as the system matures.

Do you offer a guarantee?

I do not sell guarantees — I build accountable systems. Before every engagement I assess whether a clear path to your booking target exists. If I do not see it, I will say so upfront. Every client I take on has a specific outcome we are both working toward.

What markets do you specialize in?

Africa-based safari and tour operators, European and Swiss DMCs and travel brands, luxury honeymoon and wedding travel, MICE, corporate travel, and boutique hospitality groups. These are the only markets I work in — not because others are off limits, but because depth produces better results than breadth.

How do I start?

Request the free revenue audit. I review your site, traffic, and booking flow and come back with a specific, honest picture of what is leaking revenue and what fixing it looks like. No generic advice. No pitch until you ask for one.

Ready to Move Bookings Away From OTAs and Into Your Direct Channel?

The free revenue audit takes less than 48 hours. You will receive a specific breakdown of where your direct booking revenue is leaking and a clear picture of what it would take to fix it. No obligation. No pitch unless you want one.

Request Your Free Revenue Audit WhatsApp Me Now
Get In Touch

Let's Talk About Your Bookings

+923255007965 shahid.sngdigiservices@gmail.com
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