Welcome back, Mr. X

Active Campaigns

2

Simulations This Month

7

Avg Predicted ROAS

3.2x

Pred. Accuracy

89%

Your Campaigns

Campaign	Status	Goal	Metric	Date
Eid 2025 Collection	Completed	Conversion	3.2x ROAS	Apr 2025
Winter Sale Push	Launched	Conversion	2.7x (live)	Jan 2026
Brand Awareness Q1	Simulated	Awareness	320K Reach	Feb 2026

Campaign Brief

Draft

Live Brief

Starting new brief...

Here's what I'm predicting for Eid Collection 2026 Launch based on your 150K BDT budget over 14 days. Confidence level: Medium-High ⭐⭐⭐⭐

Estimated Reach

215K – 280K

18% above avg

Engagement (CTR)

3.4% – 4.6%

Above last campaign

Predicted Orders

145 – 210

AOV: 1,850 BDT

Predicted ROAS

2.4x – 3.6x

Rev: 270K – 460K

Working in your favor

Audience fit: 9/10. Highly active on Meta during Eid.

Timing: Eid lifts conversion intent by 35% here.

Past anchor: Eid '25 hit 3.2x ROAS. High confidence.

Holding you back

Costs: Eid CPMs are 40% higher (+15K BDT cost).

Offer strength: 15% is okay, but leaders offer 20-25%.

Allocation: WhatsApp is underbudgeted at 15%.

Predicted Funnel

Reach

215,000

Clicks

7,310 (3.4%)

Add to Cart

1,200

Orders

145

Here are 4 changes I'd suggest, ranked by impact. Pick the ones you want to apply, and I'll rerun the simulation.

Strengthen your offer

Move from 15% off to 20% off + free delivery on orders above 2000 BDT.

ROAS +0.6x to +0.9x Est. orders: +45

Rebalance toward WhatsApp

Shift budget allocation from 15% to 25% on WhatsApp — your highest-converting channel.

ROAS +0.4x

Add Instagram Stories format

Allocate 30% of IG budget to Stories — they outperform Feed during Eid by 1.8x.

Reach +35K

Your Launch Plan

Eid Collection 2026 Launch

1. Campaign Setup Checklist

Create Facebook campaign with Sales objective. Set conversion event to Purchase.
Bidding strategy: 'Maximize Conversions' for first 7 days, then 'Target CPA' after 50+ conversions.
Daily budget pacing: 10,700 BDT/day.
Frequency cap: 3 per user per 7 days.

2. Creative Brief

Note: Put CTA at 0:08 instead of 0:18 — most viewers scroll before 0:18.

Headline variants to test:

"Your Eid Wardrobe Awaits — 20% Off This Week"

"Soft Kaftans, Soft Prices — Eid Collection Live Now"

"Eid Ready in 3 Steps — Shop the New Drop"

5. Optimization Calendar

Days 1-3 Don't touch anything — let algorithms learn. Day 4 First creative review — kill any variant with CTR < 1.5%. Day 7 Budget reallocation review based on channel CPA. Day 14 Final push — increase WhatsApp budget by 20%.

6. Risk Flags & Alerts

If CPA exceeds 1,000 BDT after 5 days → pause and consult.
If CTR drops below 1.5% → creative is fatiguing, switch variant.

Welcome back! Your Eid campaign wrapped up 2 days ago. I've pulled the actual results to analyze what worked and improve future predictions.

Metric	Predicted	Actual	Variance
Reach	215K - 280K	235K	Within range
Orders	145 - 210	188	Within range
ROAS	3.4x - 4.5x	3.8x	Beat mid-point

Strong campaign — you beat your predicted midpoint on every metric. Here's what stood out:

What worked: Your WhatsApp retargeting drove 42 of the 188 sales — 22% of revenue at a much lower CPA than Meta.

What surprised me: Saturday performance was weaker than expected. A competitor ran a 30% flash sale that day — I've logged this for future predictions.

Learnings: Your Eid-week ROAS is consistently 3x+. I'll use this as a high-confidence anchor next time.

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